One Best Basic Free SEO Advice that saves money and time.

Each beginning is difficult. You are full of the energy and very enthusiastic. However, you should stop and breath deeply. You should not dream; you have to prepare your plan how you will build your niche. It is the best free SEO advice you can get. Do not rush, take your time. The Internet exists today; it will exist even tomorrow. Your idea needs some shaping; it is a strategic and creative process, that takes its time. The site is not just about the technology and search engine optimization. You have to think about the content first. The technology, social media, and SEO have to follow and support the core idea. Never start the web by optimizing the technology without knowing the requirements. The website is a project about the content and a consistent development approach. It makes the site unique. It is the best free advice for the beginner you can get.

The vision, the first driving idea, and the site structure are the critical success factors. On the other hand, no single new idea has the power to keep the entire website in a shape. It needs time to cultivate the idea; you need to conduct the competitive research. You have to find the way how to present the concept at its best. You see, there is nothing about SEO or modern technologies so far. Even, you do not have to rush to tweet the first message on Twitter. It can wait. Everything you need is your brain and a piece of clean paper.

Sure, you are a bright person. You know that you are smart. However, the website development is a long-term project, and you have to split into several phases or goals. Moreover, a few days or weeks spent by proper planning will not destroy your chance to succeed (usually). On the contrary, it can even make the content development smoother than without a detailed plan.

First Free SEO Advice
First Free SEO Advice

We always underestimate the planning phase. It is the phase where we have to put together the idea, structure, and services provided by the website. These are the key traffic drivers. It is not the optimization for search engines. It should support the site; it cannot act as the primary goal. That is the reason, why you should never touch the keyboard before you have finished the design of the underlying structure of the website.

We are not patient; we believe we can solve all issues and questions just when they come. We start the development of the website unprepared to answer basic and essential questions. We have no clue how the site navigation should look like. We have no idea about the user experience. We just know that we want to design a great website. However, that is not enough.

The issue is not visible in the beginning. It just grows as you add the content. One day, you just hit the wall because you cannot solve the issue without redesigning a significant portion of the site. That is the moment of truth. It pains believe me.

Do not spend time researching SEO techniques in the beginning. Draw the basic site structure and how you will manage the user flow. Be your visitor and think of benefits provided. Think about the value given by the site. It is more important than optimizing your home page. That is the best free SEO advice you can get.

What kills the unique Twitter experience? Social Media tools.

Twitter was never valued as an excellent SEO tool (today, it is said to provide no long term SEO benefits at all). It does not provide useful back links. However, Twitter was one of the first social networks, it was helpful and small. It was living in the shadow of other social media till the Arab spring. At that moment, Twitter was discovered and enjoyed a high exposure in other media. It proved its ability to connect people, and allow them sharing the most exciting moments of their lives. It was never easy to use, difficult to understand, but it was the most beloved social media tool. Searching the site was a really awful experience. However, it was the network where all experts were present in person. Asking questions and providing answers was a part of the social media etiquette. On the other hand, the unique Twitter experience has changed dramatically from 2009.

It was the network that has built a vast network of external developers. It had offered a great API that was free, well documented and had almost no limitations. The independent developers made Twitter the unique experience. Their innovations were beyond the original ideas of the company. These times of independent clients were enjoyable because each one provided the different user experience. Also, Twitter was faster than Google in providing accurate news. Just a few words, one click, and the important news was out. A fire of a skyscraper in Dubai? It was there within seconds. No news agency required the viral news spreads just by retweeting.

Well, this is a history. Today, Twitter is a continuous stream of the advertisement. However, the company is awful in selling adverts, the users are great in tweeting ad messages for free. They usually do not provoke discussions; they just want you to click and gain some traffic. It is “call-to-action”. It destroys all social media platforms, but Twitter suffers most right now. You do not focus on building a well-shaped community sharing same interests; you gain a lot of tweeting robots. They share a lot of tweet with links and pictures, but they do not engage in enriching discussions.

Twitter - bad user experience
Twitter – bad user experience

Moreover, automated social media tools send the messages instead of us. We do not have to touch the keyboard. We do not have to think about the idea behind words. We just have to construct the plan to send tweets at the right time to hit most of our followers.

The number of members of the personal network became the most important metrics of the success in the social media universe. We need them because we need to keep the “call-to-action” metrics growing. We employ weird practices to make others click our links. We simplify the content, and we have to attach great photos to make our tweets attractive. A library transformed into Louvre.

There is a new industry – social media strategy and communication. We have new gurus promoting a wonderful life on a beach. They made it just by sending promotional messages to the audience. They just advise what, when and how to post on different social media. Also, they promote many planning, scheduling, and monitoring tools. All the tools like Buffer, HootSuite  destroyed the user experience. We have lost the two-way communication channel; everyone just sends messages no one hears.

Twitter is not about a dialogue anymore. It is just screaming of promoted messages. We have become blind. We do not read what others tweet. We expect that it is just another promotional link with an attractive headline. We do not click the link because we do not expect much to get. We expect to see another great website asking for the email address.

It is time for another social media revolution. Twitter will probably limit the possibility to use automated tools in the future. It is the only way how to return a dialogue as a critical success factor. It does not have to allow longer messages because you should go straight to the point in a lively discussion. Finally, it should limit the current focus on sharing links and pictures.

SEO or social media? The content is the winner.

Here is the challenge. You want to build a high performing website, but you still work full time, and you have no possibility to manage the content, SEO tuning and social media properly. You have to implement a well-balanced mix of priorities into your website development strategy. Otherwise, you will fail. This approach would not be definitely recommended by social media gurus like Jeff Bullas. However, you have to build the content development habits as your personal best practice.

The super correct answer is that you have to focus on both from the beginning. However, it was difficult to become the social media star while developing the content of the site. Moreover, social media are not the one-way communication channel. The success and recognition by followers require a dialogue. Again, the conversation is time-consuming. Also, you can discover you are not a social animal, and you love your loneliness with the monitor and a keyboard.

It is always good to make a clear distinguish between the website development and website maintenance. It can make your life easier when you know in what mode you are. Both SEO and social media need great content to be efficient. You should never optimize the site without any superior content. That has been my lesson learned so far.

SEO or Social Media?
SEO or Social Media?

A primary goal is an informative website that provides useful and unique content. Never forget that purpose during the content planning as you should always start with the planning phase. You have to spend enough time thinking about the site goals and objectives. These are not about the traffic. It is just a side effect.

You have to make a tough initial decision what will be your key strategic traffic generation channel. Social media and SEO are different, and it is difficult to balance them both. Google like deep, informative articles. Twitter likes great headlines and a short content. Social media are perfect for the infographics charts; Google tends to ignore them (except picture search).

Google, Bing, and Yahoo tend to be slow, but they are consistent. Google usually does not show your content for several days. Also, the value of the fresh content is pretty low, and it can be frustrating. However, after several weeks or months, the performance of the search engine channel becomes predictable and steady.

On the other hand, social media love the fresh and compelling content. This approach has made Huffington Post a success story. All stories and headlines are perfectly optimized for social media. They do not provide much information, but they are provocative and easy to read. However, their performance in search engines is not that great.

Your plan and strategy are critical success factors. You have to make sure you know what your goals and objectives  are. Nobody will give you better advice than your written content development strategy. It is the only way how you will be able to allocate time to design, improvement and promotion of articles.

It is not the advice to ignore social media. You just have to make sure that you are not spending more time promoting than developing great content. Twitter and Facebook are both great tools, but you always have to consider them as tools. Make your content stand on its own.

How to get 100k visitors per month. It is my SEO challenge.

There is nothing like free beer. I am Czech so I should know. The same principle applies to building a website with a significant and steady traffic. There is no free traffic without any effort. Reaching the objective is a bumpy road to reach the target. On the other hand, you can find many success stories (because nobody likes to publish failures). They usually share the same core principle – you have to stick to your initial plan and stay positive, motivated and focused. You need it because it takes the time to build a website that gets thousands of visitors in a single day. Founders of such sites spend more time planning and designing the great content than employing sophisticated SEO techniques. However, they find an efficient and working mix of different practices to enjoy the success. This will also be my SEO challenge.

This is not a blog about sophisticated SEO techniques. My life learning is that the simple things work best. Moreover, it is not about the content development. It is a blog about my journey how to get 100k visitors from search engines in a month. It is a long-term activity and writing about the journey will allow me sticking to my objectives. I am not a patient person. I am a lazy one. It is easy to abandon a project when you fail. You have to get up and go on. However, it is not easy. You will meet many challenges and obstacles on the way.

SEO Challenge: 100k visitors per month
SEO Challenge: 100k visitors per month

You can dream of a website that receives a lot of visitors and traffic from search engines and social media. You dream of all the free time you will have. You will have no financial worries, and your cash flow will be robust and stable. I dream of one, too. I would love to be like that guy on a couch. I would just travel around the world, and I would post several articles a month giving great advice to my beloved readers. It is a sweet dream. However, I am not there yet.

Easy SEO guy on a couch
Easy SEO guy on a couch

Generally speaking, I am a hardworking guy. I know it as I was promoted several times during my career life. I know how to set up my personal goals. I know how I should track my progress. However, I like to mark when the objective is reached apparently. That is the issue with the development of the website. Most actions are not visible immediately. It is a long-term and focused effort that pays off.

I am the HR manager, and I like Human Resources. That is my profession, and my website is entirely devoted to the modern HR Management practices. That is the topic of my site. It is fun for me to add some content however I feel lazy and tired from time to time. I have to find a plan how to stay motivated and enthusiastic.

The first obstacle on the journey is time. You can learn many SEO and social media practices. You can find how great they are. However, you have usually a full-time job, and you cannot spend 10 hours a day tweeting to your followers. You have to deliver your tasks and objectives at work first. You cannot allocate more than one hour per day to developing your website. It puts pressure on your patience because the organic growth is slower than for a website that adds new content quickly.

Moreover, you can find many general SEO tutorials. They usually propose to get more backlinks to your site. However, they do not help how to make it work. Nobody will link to you when you have no content. You can buy some. However, it is the best option to be banned from Google. You have to grow organically, and it takes time.

You have to find a way how to curate the appealing content. As they always say – the content is the king. However, you have to plan properly and stick to your plan. You cannot just accept proposals coming from others. You have to take notes, observe others, elaborate and improve your articles or blog posts.

You have to plan the structure of the website first. It was usually my show stopper. I reached the point when the change of the structure would be a painful procedure. Then I abandoned my website; generally at the moment when the traffic started to sound promising.

I know that I will be impatient again. I have to learn how to calm down and set my expectations realistically. This is also a part of my SEO challenge.