One Best Basic Free SEO Advice that saves money and time.

Each beginning is difficult. You are full of the energy and very enthusiastic. However, you should stop and breath deeply. You should not dream; you have to prepare your plan how you will build your niche. It is the best free SEO advice you can get. Do not rush, take your time. The Internet exists today; it will exist even tomorrow. Your idea needs some shaping; it is a strategic and creative process, that takes its time. The site is not just about the technology and search engine optimization. You have to think about the content first. The technology, social media, and SEO have to follow and support the core idea. Never start the web by optimizing the technology without knowing the requirements. The website is a project about the content and a consistent development approach. It makes the site unique. It is the best free advice for the beginner you can get.

The vision, the first driving idea, and the site structure are the critical success factors. On the other hand, no single new idea has the power to keep the entire website in a shape. It needs time to cultivate the idea; you need to conduct the competitive research. You have to find the way how to present the concept at its best. You see, there is nothing about SEO or modern technologies so far. Even, you do not have to rush to tweet the first message on Twitter. It can wait. Everything you need is your brain and a piece of clean paper.

Sure, you are a bright person. You know that you are smart. However, the website development is a long-term project, and you have to split into several phases or goals. Moreover, a few days or weeks spent by proper planning will not destroy your chance to succeed (usually). On the contrary, it can even make the content development smoother than without a detailed plan.

First Free SEO Advice
First Free SEO Advice

We always underestimate the planning phase. It is the phase where we have to put together the idea, structure, and services provided by the website. These are the key traffic drivers. It is not the optimization for search engines. It should support the site; it cannot act as the primary goal. That is the reason, why you should never touch the keyboard before you have finished the design of the underlying structure of the website.

We are not patient; we believe we can solve all issues and questions just when they come. We start the development of the website unprepared to answer basic and essential questions. We have no clue how the site navigation should look like. We have no idea about the user experience. We just know that we want to design a great website. However, that is not enough.

The issue is not visible in the beginning. It just grows as you add the content. One day, you just hit the wall because you cannot solve the issue without redesigning a significant portion of the site. That is the moment of truth. It pains believe me.

Do not spend time researching SEO techniques in the beginning. Draw the basic site structure and how you will manage the user flow. Be your visitor and think of benefits provided. Think about the value given by the site. It is more important than optimizing your home page. That is the best free SEO advice you can get.

What kills the unique Twitter experience? Social Media tools.

Twitter was never valued as an excellent SEO tool (today, it is said to provide no long term SEO benefits at all). It does not provide useful back links. However, Twitter was one of the first social networks, it was helpful and small. It was living in the shadow of other social media till the Arab spring. At that moment, Twitter was discovered and enjoyed a high exposure in other media. It proved its ability to connect people, and allow them sharing the most exciting moments of their lives. It was never easy to use, difficult to understand, but it was the most beloved social media tool. Searching the site was a really awful experience. However, it was the network where all experts were present in person. Asking questions and providing answers was a part of the social media etiquette. On the other hand, the unique Twitter experience has changed dramatically from 2009.

It was the network that has built a vast network of external developers. It had offered a great API that was free, well documented and had almost no limitations. The independent developers made Twitter the unique experience. Their innovations were beyond the original ideas of the company. These times of independent clients were enjoyable because each one provided the different user experience. Also, Twitter was faster than Google in providing accurate news. Just a few words, one click, and the important news was out. A fire of a skyscraper in Dubai? It was there within seconds. No news agency required the viral news spreads just by retweeting.

Well, this is a history. Today, Twitter is a continuous stream of the advertisement. However, the company is awful in selling adverts, the users are great in tweeting ad messages for free. They usually do not provoke discussions; they just want you to click and gain some traffic. It is “call-to-action”. It destroys all social media platforms, but Twitter suffers most right now. You do not focus on building a well-shaped community sharing same interests; you gain a lot of tweeting robots. They share a lot of tweet with links and pictures, but they do not engage in enriching discussions.

Twitter - bad user experience
Twitter – bad user experience

Moreover, automated social media tools send the messages instead of us. We do not have to touch the keyboard. We do not have to think about the idea behind words. We just have to construct the plan to send tweets at the right time to hit most of our followers.

The number of members of the personal network became the most important metrics of the success in the social media universe. We need them because we need to keep the “call-to-action” metrics growing. We employ weird practices to make others click our links. We simplify the content, and we have to attach great photos to make our tweets attractive. A library transformed into Louvre.

There is a new industry Рsocial media strategy and communication. We have new gurus promoting a wonderful life on a beach. They made it just by sending promotional messages to the audience. They just advise what, when and how to post on different social media. Also, they promote many planning, scheduling, and monitoring tools. All the tools like Buffer, HootSuite  destroyed the user experience. We have lost the two-way communication channel; everyone just sends messages no one hears.

Twitter is not about a dialogue anymore. It is just screaming of promoted messages. We have become blind. We do not read what others tweet. We expect that it is just another promotional link with an attractive headline. We do not click the link because we do not expect much to get. We expect to see another great website asking for the email address.

It is time for another social media revolution. Twitter will probably limit the possibility to use automated tools in the future. It is the only way how to return a dialogue as a critical success factor. It does not have to allow longer messages because you should go straight to the point in a lively discussion. Finally, it should limit the current focus on sharing links and pictures.